The new law, which takes effect in 2024, says that retail stores with 500 or more employees must sell some toys and child-care products outside of areas specifically labeled by gender
Retailers can continue to offer other toys and child-care goods in traditional boys and girls sections if they choose to.
"Part of it is to make sure if you're a young girl that you can find a police car, fire truck, a periodic table or a dinosaur," Low said. "And then similarly, if you're a boy, if you're more artistic and want to play with glitter, why not? Why should you feel the stigma of saying, 'Oh, this should be shamed' and going to a different location?"
Democratic lawmakers received criticism for so-called nanny state governing as the proposal moved through the Legislature this year, with opponents arguing that government should not tell a private company how to organize or display its merchandise.Campbell Leaper, a distinguished professor of psychology at UC Santa Cruz, said companies began using gender labels and pink and blue indicators to market products specifically to girls or boys during the 1940s and 1950s.
Children use toys to practice skills that become helpful in their lives, and stereotypes around what toys are acceptable for girls and boys can lead to disparities among genders, he said. Leaper said boys and girls section also create a stigma for children who are gender-nonconforming or exploring other gender identities.
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