A new ad that attempts to capitalize on President’s Trump’s laissez-faire handling of the coronavirus crisis sends a strong message but evidence shows ads are only marginally effective
Advertising alone appeared to give Mike Bloomberg a fighting chance, even with his late entry into the primary process. Using his millions, the former mayor of New York City flooded the airwaves in key states and used targeted digital ads that boosted his polling numbers — and appeared to turn him into a presidential contender.
The money being spent on political advertising does signal that some think there is an advantage to be had. But take’s primary campaign as an example: at one point before voting began, the campaign was basically broke, with little money for ads — and now he’s raking in primary victories. At the same time, though, billionaire candidate Tom Steyer’s campaignon political advertising and fizzled.
— used data to target voters in certain states where they calculated the presidential race might be close. Instead of using ads and fake news that promoted the positive aspects that a president Trump may bring to the office, however, they concentrated their efforts on depressing possible Hillary Clinton supporters, thus evening the playing field on election day. And it worked.
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