The company claims the technology can achieve results with a 99.1% accuracy identifying counterfeit bags:
Author:Dhani MauPublish date:Jun 6, 2019Updated onJun 6, 2019It's difficult to remember a time when Ebay and brick-and-mortar stores were the only places you could buy designer handbags secondhand, before now-huge marketplaces like The RealReal and Rebag launched to disrupt the whole process. Aside from convenience and navigability, the biggest advantage these modern retailers offer is authenticity.
The device is literally an iPod or iPhone set up with the Entrupy app and held inside a Mophie-like gadget. The app walks you through the authentication process, which involves taking a few photos of the inside and outside of the item, and results are given in real time once the algorithms analyze the materials in the photos. The company claims the technology can achieve results with a 99.1% accuracy.
It also sheds a light on what drives trends in the counterfeit handbag world: Louis Vuitton is among the most-faked brands because its styles, materials and monogram don't change as frequently as others. Because Chloé bags are so difficult to authenticate by eye, an alternative solution like Entrupy is more desirable.
Last month, Entrupy unveiled a partnership with UK department store chain Selfridges, which recently found that people were purchasing authentic goods and then returning fake versions for full refunds. For a retailer of Selfridges's scale, employing an easy-to-use device is more realistic than training every sales associate in the nuances of luxury authentication, and makes the process quicker for the customer, who may be making a legitimate return.
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