The CMA Awards have had the most consistent hosting situation of any music awards show in television, but 11 years after installing Brad Paisley and Carrie Underwood as the reliable faces of the te…
The move is surprising not least of all because McEntire has been a longtime on-again, off-again host of the rival Academy of Country Music Awards, going back to 1986. McEntire most recently hosted the ACMs out of Las Vegas this past April, for the second year in a row — a role she presumably won’t be stepping back into in 2020, unless the CMAs and ACMs are much more into sharing than previously imagined.
And, for another, it recognizes the need to shake things up after last year’s distressing ratings dive. While nearly all traditional TV awards shows have been down on a year-to-year basis, the traditionally blockbuster CMAs took a, with overnight ratings having the telecast down 34% in the demo and 29% in total viewers from 2017, reaching an all-time low.
Paisley and Underwood perfected their comic timing over 11 years on the air, in TV’s only reliable annual awards monologue , which always involved some musical parody as well as banter. Paisley remains one of the most respected figures in modern country, as well as one of its sharper wits, but the fact that his last No. 1 at country radio was five years ago may have played into the decision to try something different.
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