Chinese brand ambassadors of fashion labels from Coach to Givenchy have severed ...
BEIJING/HONG KONG - Chinese brand ambassadors of fashion labels from Coach to Givenchy have severed ties with the companies over products which they said violated China’s sovereignty by identifying Hong Kong and Taiwan as countries.
The brands are the latest to get into hot water over political issues in China, which has been more assertive in its territorial claims and how it expects foreign companies doing businesses in China to describe them. Coach’s China ambassador, supermodel Liu Wen, said on Weibo on Monday that she had severed her endorsement deal with the New York-based label over a similar T-shirt, which also listed Taiwan as a country even though Beijing says the self-ruled island is a renegade province.
“We also reviewed our assortment to ensure compliance, and have strengthened our internal product development process to avoid the occurance of a similar issue in the future,” it said.The topic “Coach” was the hottest item on China’s Twitter-like Weibo on Monday morning, receiving 1.2 billion views.
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