For those who find squeezing their own lemons and limes a total buzzkill...
The back story: Americans have increasingly turned to cold-pressed juice as a fresh-tasting, health-minded alternative, with the idea being that juice prepared in this way better preserves the vitamins and minerals. Sales in the category are expected to nearly double by 2024 to $8.1 billion, according to a report from Wintergreen Research.That’s the thought behind Twisted Alchemy, a brand that started in 2016 .
The couple is largely targeting Twisted Alchemy at bars and restaurants and says the products are also popular with spirits brands at special events and cocktail-making classes. But consumers can partake as well — the juices can be ordered online for direct shipping.
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