Why is content marketing still so effective? It has the benefit of improving a number of key marketing metrics by improving SEO and producing valuable content that can be repurposed for different channels – on social media and in email marketing, for example – to engage shoppers.
Building a content marketing strategy that centers around showing others how to use your products to solve a problem is a good place to start. And quality matters.
“Content has to be regular and original,”says Kane Georgiou, CEO of The Money Pig. “But above all else, it has to solve the user’s problem. ‘How You Can Do This,’ ‘How You Can Do That,’ ‘How You Can Reach This Milestone,’ That’s what the user is coming for.” The thought of content marketing usually sparks images of long form blog posts, walls of text, and stock photos. But it doesn’t have to be that way. There are all kinds of content, including pictures , video , and audio . Interactive augmented reality visuals, like Snapchat filters, are booming. Social media loves GIFs. Get creative. What is the kind of content you want to see, that no one else is doing? Run a newsletter survey to find out what your customers want more of.
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