Duncanville graduate and UNC basketball star Deja Kelly has been one of the most successful athletes to navigate the name, image and likeness landscape, forging deals with Dunkin’ Donuts, Forever 21, Beats by Dre and many more.
PUBLISHED 1:39 PM CDT Aug. 22, 2022DUNCANVILLE, Texas — Before Deja Kelly returned to The University of North Carolina for her junior year, she was at Duncanville High School hosting a camp for young, aspiring basketball players trying to pave their own path to the next level.
These days, that entails a lot more than what you do on the court. It’s about branding, nutrition, financial literacy and navigating the uncharted waters of name, image and likeness deals. “As [Kelly] explained, her Instagram is a mix of cute pictures and her basketball journey,” said Flores. “Then her TikTok is used to show her personality more.”
Kelly was that light for so many campers. But her confidence and passion for the game stems from her parents, who both played college basketball.
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