Digital lingerie brand Lively has opened an Austin store.
The direct-to-consumer lingerie brand, which was recently acquired by Wacoal International Corp., is opening its third physical location this week.
“And then that loyalty continues and they can quickly replenish or expand their assortment by buying additional colors or new styles now that they know their size,” Grant continued. “Sometimes it just takes that physical experience to create that loyalty, that trust and that relationship.” Fitting rooms in Lively stores expand to make bigger fitting rooms if shoppers want to try on bras with their family or friends. Courtesy Lively / Jane Kim
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