The country's national tourism board has decided to shift the focus away from promoting the Netherlands as a tourist destination to control swelling crowds.
Most countries tend to promote themselves as tourist destinations but the Netherlands have decided to go the opposite way, after deeming the amount of visitors unsustainable.
Devised in October last year, the plan has only recently made the headlines because of budget negotiations with the Dutch government. Around 2,500 people live in the village of Giethoorn, which is popular for its picturesque network of canal and is visited by an estimated 350,000 Chinese tourists each year.
Curbing tourism, however, could have a major impact on the Netherlands’ economy which relies heavily on the industry. According to official data, tourism accounted for 761,000 jobs in the country last year—7.69 percent of total jobs—and €82 billion in revenue. “Spreading works but is very limited in practice. Crowds are not our biggest problem either,” Ronald Winkels of the Amstour tour operator told Dutch broadcaster RTL Z.
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