Ed Sheeran Nears 70 Million Monthly Listeners on Spotify as 'No. 6' Lands on 800-Plus Playlists

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Ed Sheeran Nears 70 Million Monthly Listeners on Spotify as 'No. 6' Lands on 800-Plus Playlists
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Ed Sheeran's move to drop an album of collaborations with a wide array of artists appears to be paying off, with Spotify announcing on Thursday that the singer-songwriter's No. 6 Collaborations Project has landed on 800-plus official playlists since its July 12 release.

Ed Sheeran attends the Nordoff Robbins O2 Silver Clef Awards 2019 at Grosvenor House on July 5, 2019 in London, England.

Ed Sheeran's move to drop an album of collaborations with a wide array of artists appears to be paying off, with Spotify announcing on Thursday that the singer-songwriter's No. 6 Collaborations Project has landed on 800-plus official playlists since its July 12 release, a feat that has helped boost his monthly listeners on the service to nearly 70 million.

"From prominent out-of-home advertising and exclusive listening parties across key markets, to a custom playlist featuring in-depth track-by-track interviews, this was a holistic campaign that was thought through at every angle," said, Spotify UK's head of artist & label services and acting head of music culture & editorial.

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