Baked goods giant Entenmann's has brought back the clear cellophane windows on product boxes, much to the delight of customers who had protested the packaging change.
One appalled customer tweeted in all caps shortly after the new packaging hit stores, "THEY REMOVED THE YUM YUM WINDOW FROM ENTENMANN'S POUND CAKE!?!"
"You can’t really tell by the photo but I feel personally attacked that Entenmann’s took away the little window & replaced it with a printed picture," another Twitter user wrote in February 2022. "Not cool." One devoted fan of Entenmann's donuts made it clear he was the opposite of thrilled with the packaging change and even provided updates waiting for the windows to return.
"Absurd they took away the plastic window for these," he tweeted in October 2021 along with a picture of a windowless donut box, tagging the company. Then, in November 2022, the same customer followed up, "Still no plastic window over a year later…@Entenmanns care to explain?"
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