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for quite a while. These new additions, however, have a markedly different packaging design and boldly state "Sephora Hair" on each product, suggesting that it's an official subline.
And when I say these are low-key launches, I mean almost completely under the radar. On Sephora Collection's own , the four "shop by category" graphics include icons for makeup, brushes, skin care, and lashes — no mention of hair — and the little "What's New" scrolly thingy omits the new hair products completely.
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