The fast-food chain will likely run into chicken supply issues due to McDonald's high volume operations, according to Stephens.
Stephens forecasts McDonald's will run into chicken supply issues, delaying the national launch of the crispy chicken sandwich.
Stephens raised its full year 2020 U.S. same-store sales estimates to 3.5% from 2.9% and its earnings per share estimates to $8.54 from $8.52, "primarily on an anticipated Crispy Chicken Sandwich launch."McDonald'While investors were hoping for an early 2020 launch of McDonald's new crispy chicken sandwich, Stephens forecasts the fast food chain will run into supply issues, delaying the launch.
The so-called "chicken wars" have put pressure on McDonald's to find a competitive chicken option for the fast-food chain to rival Chick-fil-A and Popeyes. McDonald's tested its sandwich in Houston and Knoxville and the product was well received, said Slabaugh, along withChick-fil-A and Popeyes use 5 lb birds for their sandwiches and Stephens said McDonald's uses between a 5 lb and 7 lb bird.
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