Please indulge our musings on the role of 'muses' in the fashion world:
Author:Marc RichardsonPublish date:Jul 12, 2019Updated onJul 11, 2019In the arts, mentions of "muses" as a concept are copious throughout different eras and within different media. It's hard to pinpoint exactly when muses became such an important part of the fashion discourse and the object of our collective fascination, but most of the canonical designers have purportedly had muses.
Too often, muses are confused with brand ambassadors, though not always: Jennifer Lawrence, for instance, was the face of Dior on the red carpet and in advertisements, but she was never touted as Raf Simons's muse. However, certain designers have consistently and clearly regarded certain models, celebrities or personal friends as their muses — not only casting them in ad campaigns or runway shows, but also dressing them for special occasions or collaborating with them on special projects.
Luca Lemaire first appeared in a Raf Simons campaign for the Belgian designer's Fall-Winter 2013 season. Since then, he has been a mainstay on his runways and in his ads. He's also come to be seen as the designer's muse — though, if you ask him, that may not be accurate. That, paired with Lemaire's account, paints the muse's role as a relatively passive one. Both said they weren't intent on influencing anything, nor inserting themselves in creative discussions. Though, Lemaire did add that "if something didn't fit well or if there's a pocket that's placed in an inconvenient manner," then he would speak up and let the design team know. It is part of why they use him — a real person — and not lifeless mannequins.
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