Under a Facebook policy announced today, organizations that buy political or issue-oriented ads on topics like gun control and immigration will be asked to take additional steps to verify their identities
on Facebook under misleading names, such as “Honest Paper” and “Best News.” The social networking giant later banned the publication from buying ads on the site.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. Another option involves submitting multiple pieces of identifying information, such as a verifiable email address. Individuals — including, Facebook says, local politicians who might lack an FEC number — can run ads under their own personal legal name by providing a passport or state-issued ID.
“A lot of times, the name is ambiguous, you know — ‘We love America,’ a really common name,” Edelson said. “So you don’t know which ‘We Love America' PAC ran this ad, and if you see ID, it would be really, really helpful.”
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