SunTrust Robinson Humphrey analysts said in a research note the 'Off-Facebook Activity' feature 'appears to fall somewhat short of the original pledge by CEO Zuckerberg of empowering users to 'flush their history whenever they want,' and delete all the relevant data.' Analysts remarked that 'data is disconnected but not deleted.
Facebook on Tuesday announced the rollout of a feature called "Off-Facebook Activity," which will let users disconnect their account from their app and website history.
Facebook will disconnect activity from a user's account if they wish, but will still have data on web or app interactions — though Facebook claims that data will not be linked to a person's account. SunTrust Robinson Humphrey analysts said in a research note the "Off-Facebook Activity" feature "appears to fall somewhat short of theby CEO Zuckerberg of empowering users to 'flush their history whenever they want,' and delete all the relevant data. " Analysts remarked that "data is disconnected but not deleted," and would remain on Facebook's servers for a length of time that isn't clear.
The distinction seems to be that Facebook is deleting this kind of information "from the account" — but not altogether. Facebook will still have, but claims that data wouldn't be connected to individual users if they chose to opt out. Facebook still can use the data for analytics reports, or to provide advertisers with some basic information, like whether an anonymous user made a purchase after they viewed an ad.
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