Paid Facebook ads have become a major tool for political campaigns and other organizations to target voters.
President Donald Trump's re-election campaign has spent about $9.6 million this year on ads on the site, making him the top spender among 2020 candidates, according to Bully Pulpit Interactive, a Democratic firm that tracks digital ad spending.
Last year, Facebook began requiring political advertisers to submit a U.S. mailing address and identity document. Under the new rules, they will also have to supply a phone number, business email and website. To get a "confirmed organization" label, advertisers must submit a Federal Election Commission ID number, tax-registered organization ID number, or government website domain matching an official email.
Facebook has continuously revamped its policies around political advertising, which differ by country. In 2018, it launched an online library of political ads, although the database has been criticized by researchers for being poorly maintained and failing to provide useful ad targeting information.
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