FDA releases its first series of public service announcements targeting what Acting Commissioner Ned Sharpless calls “the troubling epidemic of youth vaping.”
The Food and Drug Administration released its first series of public service announcements Tuesday targeting what Acting FDA Commissioner Ned Sharpless calls “the troubling epidemic of youth vaping.”
The PSAs, called “Magic,” feature British street magician and social media star Julius Dein. In the ads, Dein surprises teens by turning e-cigarette pods and devices into traditional nicotine cigarettes. By using these new PSAs, in addition to social media and in-school ads, the FDA hopes to stop middle and high schoolers from using e-cigarettes or prevent them from starting.
Parents and health professionals are alarmed by these statistics because, like traditional cigarettes, e-cigarettes contain nicotine which is highly addictive.
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