And OF COURSE this new Pro Filt'r formula comes in 50 shades.
launched in 2017, it became an instant icon. Between its standard-elevating shade range and the fact that it's's brainchild, it was destined for greatness. Despite its popularity, however, some people found themselves wishing it was a little more moisturizing and a little less matte. But now, because Rihanna is a merciful and omniscient god, Fenty Beauty is about to launch its second foundation formula: Pro Filt’r Hydrating Longwear Foundation.
"Recognizing the need for a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created a hydrating foundation that delivers it all — comfortable medium- to full-coverage, long-wear capability, and a natural finish," reads a press release from Fenty Beauty, which says Pro Filt’r Hydrating Longwear Foundation is a "first-of-its-kind foundation" that brings together a natural-looking finish, a moisturizing feel, and coverage that actually lasts.
Just like its predecessor, this new formula is sweat- and humidity-resistant, easily blendable, and noncomedogenic. This time around, however, it includes moisture-boosting, hydrating-locking grapeseed oil and hyaluronic acid — perfect for skin that leans a little dry.
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