Of course the Pro Filt Hydrating Foundation comes in 50 shades.
Fans of Fenty Beauty have been calling for a hydrating foundation since the brand's launch. The Fenty effect brought a ton of mattifying foundations to the beauty landscape in the years that followed.
The tide has been turning in recent months, and beauty fans have been asking for foundations with a lighter, dewier, light-reflective finish—matte foundations are bountiful, but dewy ones are not. The new Pro Filt'r Hydrating Foundation promises to fill that void.
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