Fitbit Inc said on Wednesday it signed a contract with the Singapore government ...
“This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally,” the company said in a statement.
Singapore, a city-state of 5.6 million people, has the longest life expectancy in the world and widespread access to healthcare. However, the government has raised concerns about relatively high rates of heart disease and diabetes among its fast-ageing population. Subscribers will receive personalized health advice and nudges to encourage physical activity, healthy eating and better sleep, said Zee Yoong Kang, chief executive of Singapore’s Health Promotion Board .
Fitbit said the program, which begins in October, will ask users if they consent to share their data with the HPB, which will use the information for health promotions.“There were many bidders and some were significant international players,” she said, adding that Fitbit had set the target for one million users.
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