The French box office has taken a big hit and dropped 70% this week due to the new sanitary measures enforced on July 21 which require a proof of vaccination or a recent negative PCR test to enter …
’s “Benedetta,” another Cannes competition title, dropped by 70%, according to Comscore France.
A decree published earlier this week allows exhibitors to bypass the mandatory health pass if they can limit audience capacity to 50 people per screen which seems to be a feasible option for some smaller cinemas.at the FNCF however, says large venues such as multiplexes which had already been the most impacted by the lockdown will be the most hurt by these new restrictions.
The box office drop is not so surprising considering that only 43.8% of the French population is fully vaccinated as of July 23. The new measure primarily affects the young population which has been last to access vaccines and incidentally adolescents and youth demographics are the most likely to go to movie theaters, especially during summertime, explains Sebbag.
After Macron’s speech, the number of appointments for a shot of the vaccine skyrocketed by more three million, France Prime Minister Jean Castex said in a televised interview on Wednesday. As many as 4.3 million people booked an appointment to get their first dose since July 12, according to a CNN report citing the medical booking site Doctolib.
France is the first country in Europe to require a health pass in public venues but other countries are expected to follow suit. Italy, which hosts the Venice Film Festival in early September, just announced it will also make the health pass mandatory in most public venues starting Aug. 6. In the U.K. a proof of vaccination will also be demanded in nightclubs and other venues with large crowds from the end of September.
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