The jewelry you once made at summer camp is back in style—with an elevated look. Same BFF, new necklace.
When brand consultant Natasha Berg, 30, was a child, she constantly gave her friends matching half-heart metal friendship necklaces or handmade beaded and string friendship bracelets to show the world that she had the best BFFs ever. Recently, when a friend from high school was paralyzed, Berg wanted to send a gift to her that she knew would have special meaning.
TikToker Addison Rae recently wore a silver jewel-encrusted choker with the word “Kourt,” representing her friendship with Kourtney Kardashian. Actor Vanessa Hudgens and model Sofia Richie were spotted wearing beaded friendship necklaces, which looked like the ones every tween girl created in ’90s summer camp. Actor and comedian Pete Davidson was photographed wearing acreator Lorne Michaels. The Ian Charms necklace starts at $325 for a custom order, but most of the brand’s styles are sold out.
Over the past three months, there’s been a 78 percent increase year-over-year in new friendship jewelry styles arriving online in the U.S. and the U.K., according to Kayla Marci, a market analyst for Edited, a retail data companyRetailers are investing primarily in bracelets, which make up 60 percent of these new styles, she says.
“Interest in friendship necklaces and bracelets has increased due to the surfacing of the wider summer camp jewelry aesthetic, an offshoot to the popular DIY trend,” Marci says.
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