From Supreme x Louis Vuitton to Beyoncé x Balmain, here are the fashion partnerships we’ll still be talking about after 2020 has come and gone. voguerunway2010s
Are you even a fashion designer if you don’t collaborate with other brands? It’s a valid question. Designers at the low, high, and midpoints of the market team up with such abandon, well, we atare inundated with daily—hourly, sometimes—emails announcing wild partnerships like: “EXCLUSIVE OPPORTUNITY: Taco Bell Teams Up With Top Fashion Brand on A Cheesy Capsule of Gordita-Inspired Bags.” Just kidding, that never happened.
The 2010s were years of peak collaboration, but the phenomenon began back in the ’00s. Karl Lagerfeld joined forces with H&M in 2004 in the first of many such yearly partnerships for the Swedish fast-fashion giant .
Celebrities also got in on the collaboration action in the 2010s; stars like Rihanna, Beyonce, Cardi B, and Kanye West partnered with Puma, Balmain, Fashion Nova, and Adidas, respectively. And then there were the high-low collaborations like Christopher Kane and Crocs, or Vetements and Juicy Couture. Nostalgia, mixed with an odd, maybe even ugly garment or accessory, was a winning formula in the 2010s for the way it blurred the classic definition of luxury.Formula is the operative word.
Demna Gvasalia did something radical for his men’s and women’s Spring 2017 Vetements show, his first during haute couture week. He designed an entire collection of collaborations, one in which he partnered with brands including Levi’s, Juicy Couture, Champion, Eastpack, Dr. Martens, Canada Goose, and Manolo Blahnik—18 in all. The project opened the collaboration floodgates, inspiring labels high-end and low- to work together on something familiar yet totally, completely surprising.
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