Demna Gvasalia will step down from Vetements, the brand he founded in 2014
Photo: Bertrand Guay/AFP/Getty Images On Monday morning, fashion designer Demna Gvasalia announced that he will step down from Vetements, the brand he founded in 2014 that popularized giant hoodies and DHL logos and turned fashion inside out, upside down, and oversized. He will remain in his role as the creative director of Balenciaga, although a release shared with WWD over the weekend hinted at “new ventures” as well.
The Georgian-born designer staged his fall 2015 show in the basement of a gay sex club in Paris with Kanye West looking on. His final show in June took place outside a McDonald’s on the Champs-Élysées. He made headlines with trolls like jeans that show off your entire bare butt, sweatshirts reading “I survived Swine Flu and now I’m vegan,” odes to Justin Bieber, shoes with lighter heels, and baseball caps that say “CAP.” All of them were street-style catnip.
“Against all odds, fashion did change once and forever since Vetements appeared,” Gvasalia humbly added in the release. “And it also opened a new door for so many.” He concluded by saying that he “accomplished [his] mission of a conceptualist and design innovator.” And as for the future of the brand, he wrote: “Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.
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