“We can all do our part, no matter how small we think it is,' IamZvelle founder Elle AyoubZadeh encourages.
We’ve been seeing a lot of brand step up in recent days to help provide much-needed support and relief to the healthcare workers of Canada working tirelessly to combat the COVID-19 pandemic. From Canada Goose to Knix, L’Oréal Canada and local designers, there’s plenty of good news worth sharing and celebrating. Another such story comes courtesy of Toronto-based accessories brand, Zvelle.
Zvelle’s mission has always been to uplift and celebrate women across the globe, she tell us, adding that shining a light on female healthcare workers in particular right now is important. “We want to lift their spirits up and let them know we see them and we see their sacrifices that they are making for us, total strangers. We have shoes and we can give them away to remind these women that there is still beauty in the world and better days are coming.
As for how people can support local small businesses like Zvelle right now, AyoubZadeh says to “vote with your dollars.” She continues, “Whatever you can do, whether it is $1, $5, or $100, do it now. If you believe in any business, buy anything you can or buy a gift card.” However if you don’t have the financial means to support a business right now, she says telling others about them is also a way to contribute. “Talk publicly about them, and ask others to support them.
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