Born in East Los Angeles to blue-collar Mexican American parents, John Gallegos grew the small Latino-focused agency he founded nearly two decades ago into a full-service creative network.
John Gallegos, 52, is founder and chief executive of United Collective, a group of creative agencies built to capture the eyeballs, hearts and wallets of diverse communities across America. Born in East Los Angeles to blue-collar Mexican American parents, Gallegos grew the small Latino-focused agency he founded nearly two decades ago into a full-service creative network. Today, Gallegos’ original five-person team has grown into an award-winning business 150 strong with offices on both coasts.
“They dreamt of being able to raise their family in safer neighborhoods than they grew up in, to go to college and have opportunities they never had… They did what was necessary to give us a better life.”Despite the family’s busy work schedule, Gallegos’ parents always made sure their son had time to have a childhood — especially when it came to baseball.Sports played a central role in the CEO’s young life.
“I had never thought of going to work for an ad agency,” Gallegos said. “I had wanted to be a sports manager.” He partnered with advertising mogul Stan Richards to found Grupo Gallegos in July 2001 — just in time for the pandemonium of the 9/11 terrorist attacks. “Clients were reevaluating what was going to happen to the whole economy, and here we are trying to start a business.”
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