Grubhub's plunge to the bottom: Employees reveal how the company dominated food delivery, then nearly lost it all to Uber Eats and DoorDash
Insiders say Grubhub's sudden plunge was caused by a failure to adapt to the changing delivery space.
Insider spoke with seven former Grubhub employees at various levels of the company who were employed during pivotal moments in the delivery race. Their identities are known to Insider, but they spoke on condition of anonymity for fear of professional repercussions. Grubhub went public in 2014, years before its competitors would. As startups began staking their claim in the restaurant-delivery market, Grubhub's Maloney pointed to profitability as a point of distinction between his company and venture-backed delivery players like DoorDash andBut to some employees, the company's focus on profitability was part of Grubhub's downfall. DoorDash and Uber Eats didn't have shareholders to worry about. What they had was venture capital.
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