How Herpes Became a Sexual Boogeyman

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How Herpes Became a Sexual Boogeyman
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If you're an American between the ages of 14 and 49 reading this, there is a decent chance you have genital herpes and don’t know it. That’s on purpose.

play a role in stoking herpes stigma in the 1980s, one would expect its consumer-facing ads to play up the fears swirling around herpes. But the company’s campaign seemed designed to counter those fears. The ads showed attractive straight white couples embracing on the beach and lounging in natural settings. “The hardest thing he ever had to do was tell Sally he had herpes.

The other reason paranoia over herpes subsided in the mid-1980s was rising awareness about AIDS, a sexually transmitted infection that, unlike herpes, actually threatened people’s lives. “AIDS seems to have put herpes in perspective,” a gynecologist told Kleiman. “Herpes is an annoying illness, but it is hardly a catastrophe.”

in the Journal of Clinical Investigation by former Burroughs Wellcome research and development director Pedro Cuatrecasas. He writes: I asked Cuatrecasas whether there was anything to the belief that Burroughs Wellcome helped create herpes stigma. “No, no, not at all,” he replied. “No, that is really a conspiracy theory.” During clinical trials for acyclovir, Cuatrecasas added, Burroughs Wellcome was the one hearing from genital herpes patients desperate to try the drug. “There were people with severe, really severe fever blisters we don’t see much anymore.

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