Ice Cream Social ventured beyond its suburban neighborhood routes for night runs to Detroit breweries and clubs, where people lose their minds when they see an ice-cream truck after midnight
Victoria Roedel and Mike Weiss sell novelty ice cream in suburban Michigan. Like so many others,
For the owners of a small business that operates mostly in crumpled dollar bills, they run a sophisticated operation and know their most popular items, their most productive hours and precisely how much they make every day.Almost every item on the menu costs more this summer in response to inflation threatening to gobble their margins. Two years ago, they paid 86 cents per Bomb Pop, and they charged $3.
Within a few days they were also in the market for an ice-cream truck. They found a 1968 vintage Good Humor truck not far from where Mr. Weiss happened to grow up. The friends re-evaluated their life priorities during the pandemic and it turned out they wanted to spend their days making the days of others.
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