Experts and successful sellers share their tips for how to start an Etsy shop that stands out.
said she’s found that images are what set you apart from the thousands of other shops and products on the platform. “You definitely need to stand out,” she said.
Isom Johnson agreed. “Photos play a critical role in a shopper's purchase decision, so making sure to have clear, high-resolution and stylized photos is a must,” she said. “However, that doesn’t mean shoppers need to go out and purchase fancy equipment to capture great photos — a smartphone is usually all they need.”There are lots of things you can do to market your product but what will probably have the biggest effect is word of mouth.
China Kautz, owner of design shop Olive Creative Co., says her doormats really started selling when an influencer posted a photo on social media.Kautz said she really saw a jump in her sales when a famous fashion designer bought one of her doormats and shared it on her website and social media. “Since then, doormats have been one of my bestsellers,” she said.
Grant said a positive review from a customer on a hair care forum boosted her sales exponentially. “People bought the products, liked it and then told other people, and it kind of spread like that,” she said. Besides getting people to rave about your products to their friends, there are also other things you can do to spread the word, like plan a smart
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