'I didn't invest in Uber'—and 5 other millionaires on their biggest money regrets (via CNBCMakeIt)
"The real answer is not investing in myself or believing in myself, and thinking that hiring people with more experience and industry knowledge would solve my problems.
Since inception, Hint, the company I founded has been a brand that defied the odds and thrived because of its unconventional and disruptive approach that relied on passion and purpose. I thought like a consumer advocate and created products that I felt good about, that are good for you, and that weren't the norm in the beverage industry. I now know that the defining characteristic that made it work — no sweeteners of any kind — was the exact thing insiders wanted to compromise. The experts weren't experts in realizing my vision; I had to do it myself.
From a purely monetary perspective, the biggest mistake I made was not understanding the value of equity. It's a very specific element that is interpreted differently in each situation. It is paramount to understand what you are getting, when it will actually vest, and how much it is worth and could ultimately be worth.
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