The beauty brand founder also talks how her daughter inspired her new beauty glitter launch, her wellness and beauty outlook and how it impacts her children
! is a column for Vogue where we explore how moms get dressed, what’s in their diaper bag , and how their style has developed while having kids.Shari Siadat entered the beauty industry this past year with a whole lotta sparkle. She launched, a line of eco-friendly, gender-neutral makeup in a trippy range of intoxicating colors back in January. Since then, Siadat has also developed the first one swipe biodegradable glitter for hair and the skin.
Siadat, who was born to Iranian immigrants, and grew up in small towns throughout America, had long been bullied because of her unibrow. As an adult, she plucked, waxed, bleached and lasered it. Her outlook changed when she had her youngest daughter, Selene Soliel, who is now seven. Her other two daughters, Scarlett Sage and Savannah Olivia , had a fair complexion, but Solene had inherited more of Siadat’s dark features.
Here, learn more about Siadat’s beauty life and how it impacts her children and how she is dressing for her confident new world.How did you see yourself as a woman before and how do you see yourself now? The way in which I view myself as a woman under the lens and identity of being a mother literally changes for me weekly. I’m an Iranian and we’re so into family. I got pregnant at 28, which I guess nowadays is kind of on the younger side. I was indoctrinated into thinking like, "You get married young, you pop up the kids and you live happily ever after." What has been so beautiful to witness, I think, is that I don’t feel my children are mine.
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