Growing up in an Arab American home, sex talks were basically nonexistent. But after being diagnosed with cervical cancer, Emaan Abbass made it her mission to end that pattern for young girls today through her wellness brand, KETISH.
, Kattan’s venture capital firm). Abbass’s experiences with cervical cancer had made her interested in working in some way in the sexual health space, but it wasn’t until she heard about HB Angels via Kattan’s social media channels that she decided to actually “put pen to paper” and develop her idea. Soon after, she pitched the concept for KETISH — a combination of a product line and expert advice — to Kattan. “I related to Emaan’s story,” Kattan says.
But we know that people who grow up in homes where people don’t talk openly about sexual health and sexuality or take a fear-based approach to these conversations — such as, “Don’t have sex before marriage or God will punish you” — can feel discouraged from seeking out reproductive health care.
During our call, Abbass won’t say much about what to expect from KETISH’s product line, which will roll out in mid-August . And the name, according to the press release announcing the brand, was derived from"Qetesh," the ancient Egyptian goddess of sexuality and pleasure. But Abbass also says that she hopes to create a community around the brand, an “ecosystem where women could come and learn and engage in conversation” with one another.
She’s speaking about resources for younger people, but education can — and should — continue into adulthood. Abbass also mentions that when she was first diagnosed with cervical cancer caused by HPV, it was in the early days of social media, before it was possible to find a thriving and ready-made community for various issues. But while the internet has plenty of bad information, it can also be a wonderful resource for people who need it.
The press release for KETISH’s launch states that the brand will be “empowering women through luxurious better-for-you products and thoughtful, expert advice,” and although Abbass didn’t give many details about the educational element of the brand, she stressed its significance when it comes to people dealing with things like HPV, PCOS, or postpartum depression.
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