My bitch deserves the absolute best.
According to SSENSE, inspiration for the dogwear collection came from their employees' dogs who have modeled in a recurring Instagram series, #SSENSEInterns. The brand received an"overwhelmingly positive reaction" to the series by Instagram users — millennials, specifically.
Brigitte Chartrand, senior director of womenswear buying for SSENSE, explains that"increasingly, millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog's personality through clothing." The launch is not only a first for SSENSE, but for many of the high-end brand collaborators. Chartrand adds,"For many of the brands we partnered with, this was the first time they considered producing dog apparel and accessories, making it a fun project to collaborate on."
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