The results of an analysis of online search traffic may surprise you.
In an analysis of online search traffic of the top global retail and fashion brands during February, as the coronavirus outbreak was peaking in China, researchers at SEMrush found a surge at sites such as the U.K.’s “Amazon alternative” Onbuy.com and French men’s wear site Celio.com.
The software-as-a-service company said in its report that “unprecedented growth was observed for traffic at the brands’ web sites in February compared to the average monthly traffic in 2019.” SEMrush said, overall, the leaders in online search traffic were sites that sold accessories, clothing and home goods.
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