Jaguar Land Rover is going to call itself 'JLR' and spin off brands
SV Autobiography doesn’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.
” as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be.", but allowed that that situation was easing at his company.
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