For the first time in more than 80 years, the iconic Pepsi-Cola sign along the East River gets a temporary addition. Some New Yorkers are alarmed.
For the first time in its more than 80-year history, the famed Pepsi-Cola sign along the East River in Long Island City, Queens, will look different—at least for a while. And some residents find the change hard to swallow.
The nearly 60-foot sign, which was added to the city’s list of landmarks in 2016, will include an illuminated JetBlue logo for the next couple months. A lit-up blue arrow and a picture of an airplane in a cloud will also be temporarily added to the sign.
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