KFC introduces new plant-based 'chicken' in effort to lure in vegetarians, vegans
The new Beyond Fried Chicken from KFC is hitting restaurants across the country, but it may not be suited for vegan or vegetarian customers.
KFC and Beyond Meat announced on Wednesday that plant-based Beyond Fried Chicken will be available nationwide beginning Jan. 10 at selected KFC stores while supplies last. According to the press announcement, the new option, which is manufactured with plant-based materials, will not be"cooked in a vegan/vegetarian manner."
KFC's new Beyond Fried Chicken is touted to be the first plant-based chicken choice to be served at any U.S. fastfood restaurant when it debuted in Atlanta in August 2019. KFC's plant-based chicken was tested in Nashville, Charlotte, and Southern California the following year.“The mission from day one was simple — make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, the president of KFC in the news release.
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