Kim Kardashian West accused of cultural appropriation over new shapewear line:
and eventually came to be known as a kimono, which means “wearing thing,” during the Meiji period . As Western influences began to creep into Japan, women were encouraged to wear kimonos as a link to the country’s traditional culture.
Today, most people in Japan dress in Western clothing, but the kimono remains symbolically important and is worn on formal occasions. “As Japan has come to define itself within the western world since the late 19th century,” according to the, “the kimono has come to mark a boundary with the foreign, to stand for the essence that is Japanese.”
It is for this reason that people were upset to see the kimono attached to a line of lingerie that has nothing to do with the traditional garment. Fuel was added to the fire when news began to circulate that Kardashian trademarked the word “kimono,” althoughTrademark details aside, many continue to maintain that the line’s name is cultural appropriation. On social media, some expressed their displeasure by using the hashtag #KimOhNo.
“I feel very sad that the name ‘Kimono’ is being used to something completely different from what we Japanese know about it,” tweeted Yasuno Yoshizawa, a consultant based in California, per CNN. “Kimono is Japanese traditional clothes and we are very proud of its history and culture. I’m sorry but I feel this name choice is simply ignorant.”
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