Kim Kardashian West's new brand will no longer be called 'Kimono'

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Kim Kardashian West's new brand will no longer be called 'Kimono'
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Finally, she has agreed to change the name of her shapewear line.

Last week, Kim Kardashian West announced that she would be making her foray into shapewear and lingerie with the launch of a new line. The inclusive collection would include bras, bodysuits, and asymetric underwear in a range of colors and sizes, but there was one big problem — it’s name. Kardashian West declared on social media that the upcoming project would be named “Kimono,” a pun that is obviously also the name of a traditional Japanese garment.

People quickly responded by calling out the reality star for appropriation, since the line of body-hugging shapewear clearly has nothing to do with Japan."'Kimono' are not just clothes but are a symbol that evokes precious memories and important life events. #KimOhNo,"

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