To comply with China’s laws, LinkedIn must limit what users can post. But the rules are fuzzy
One exception to this heavy-handed rule is LinkedIn. China’s government tolerates the professional network, perhaps because most people use it to hunt for jobs and business contacts, not talk about democracy. The number of LinkedIn’s Chinese users has grown rapidly since Microsoft purchased it in 2016, to 53m. They make up around 7% of LinkedIn’s global total, up from 1.4% in 2014. Microsoft does not disclose how much China contributes to LinkedIn’s revenues, which reached $8bn in 2020.
Mr Cole’s experience points to a conundrum for LinkedIn. Like other social media tolerated by Beijing, it must not allow certain words to appear on its service. But the rules are fuzzy, even for large internet platforms. If LinkedIn has received a list from regulators, or come up with an internal one, it does not divulge it.
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