National Lampoon plots comeback with 'Radio Hour' podcast and no Trump jokes 🎧 Listen:
discusses the guiding principles behind the effort to revitalize the comedy brand that was a primal force in the careers of Gilda Radner, John Belushi, Bill Murray, John Hughes, Christopher Guest, Harold Ramis, Michael O’Donoghue and other heavyweights.
Given National Lampoon’s history with the “Radio Hour,” a podcast made sense to start a new era for the company. During the interview recorded in the comedy performance space at Brooklyn’s famed Union Hall, Shapiro also shares a clip from the new-model “Radio Hour” featuring a spoof of ABC’s enduring reality series “The Bachelorette.
The National Lampoon brand hit hard times over the past two decades. Two of the previous owners went to prison in 2010 and 2012 as part of a financial fraud case involving manipulation of the company’s stock price. PalmStar Media, an investment vehicle run by film finance veterans Kevin Frakes and Raj B. Singh, bought the company as a distressed asset in 2017. Shapiro was recruited to drive creative efforts in May.
“We want to be the brand that people want to wear on their chest,” Shapiro said. The live component of the comedy business gives them an opening to become part of what Shapiro sees as “the comedy lifestyle” for hard-core fans of standup, improv and sketch troupes. “Media brands that have engaged communities, ones that are sustained over time — those are going to be the truly successful media enterprises” of the future, he said.
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