It’s official: after months of discussions, LVMH announced today it is sponsoring the Paris 2024 Olympic and Paralympic Games as a premium partner, the highest level.
LVMH announced on Monday it is sponsoring the Paris 2024 Olympic and Paralympic Games as a premium partner, the highest level.
“Over several months, Paris 2024 and creative teams from LVMH and its maisons have explored a shared desire to make these Olympic and Paralympic Games an unforgettable experience that rewrites established codes,” according to a statement from LVMH. During the Games, LVMH will also provide financial support and apparel for certain athletes, including swimmer Léon Marchand, who is the world record-holder of the 400-metre individual medley and is a leading medal hope for the French Olympic team.
The scale of the partnership reflects LVMH’s firepower and key role in the French economy: the world’s largest luxury conglomerate owns 75 houses including Louis Vuitton, Dior, Loewe, Guerlain and Dom Pérignon, and ranks first in the CAC 40 stock market index by market capitalisation. It also reflects the cultural cachet of LVMH’s houses.
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