M3GAN finally dances to the big screen this weekend to kickstart the 2023 movie year. Although the titular android already became an internet sensation, what do early projections say about M3GAN's box office potential?
As one of the first major movies to kickstart the 2023 film year, Universal and Blumhouse’s upcoming horror flick M3GAN is expected to break even on its opening weekend. Directed by filmmaker Gerard Johnstone, with a screenplay by Malignant scribe Akela Cooper, M3GAN follows a robotic engineer, Gemma , who creates the titular android for her niece, Cady. While protective and friendly to Cady , M3GAN quickly gains a mind of its own, disobeys commands, and transforms into a lethal robot.
SCREENRANT VIDEO OF THE DAY Why Is M3GAN Earning So Much Buzz Before Release M3GAN owes much of its pre-release buzz to the film’s apparent knack for its mixed horror and dark humor. With the trailers released thus far, the movie blends creepy killer-doll imagery with offbeat, awkward dancing.
As the film's success seems inevitable, it also helps that M3GAN’s backed by the biggest names in horror, with Jason Blum of Blumhouse and horror maestro James Wan serving as producers for the film. Blum and Wan have recently considered merging Blumhouse and Wan’s Atomic Monster, and M3GAN is the first joint release after the news.
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