Macy’s And Forever 21 Tried To Serve Fatphobia—Customers Didn’t Bite

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Macy’s And Forever 21 Tried To Serve Fatphobia—Customers Didn’t Bite
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Forever 21 has sent low-carb diet bars with their online orders.

In a tone-deaf tribute to diet culture’s sexism and fatphobia, Macy’s and Forever 21 have made it clear to customers where they stand on body positivity and fat acceptance—not in favor.

— MissGG🏳️‍🌈 July 19, 2019 Unfortunately, these excuses also miss the mark. The companies only pulled the products after receiving immense backlash on social media, including that of actor, Jameela Jamil, of The Good Place, who tweeted “Fuck these plates,” in reference to the Macy’s line. In the classically indifferent company apologies, excuses were the top priority. Accountability came second.

Body positive customers have rallied on social media against Macy’s and Forever 21. Company accountability in the digital age is certainly promising—with both corporations responding to complaints and call-outs on Twitter and Facebook.

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