Between a celebrity-filled ad campaign touting new rule changes and a 'Baseball Is Something Else' brand campaign, the league is hoping for a reboot that can bring in new fans.
star Cranston, sitting in an empty theater, telling viewers that the new rules will “free up the players to put on a show,”; or the comedian Maniscalco touting the new limits on the infield shift; or New York Mets player Daniel Vogelbach contemplating a steal as his manager Buck Showalter puts his hands over his face .
“We made a real concerted effort to focus on players as well as celebrities,” said Chris Marinak, MLBs chief operations and strategy officer. “These have been all over social media, and gotten a lot of great buzz. You’ll see them on some of the television spots that we have coming up throughout opening day.”
But the rule change spots are just about informing fans about what’s new this year. At the same time, the league is launching a new brand campaign that it hopes will “position our brand in a much broader, more welcoming way for both avid and casual fans to be talking about the unique aspects of baseball around the world,” per
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