Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney.
Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney, who posted a short video last month of herself applying the brand's cosmetics and"getting glam."boycott of its beerThe uproar comes as conservative lawmakers in some U.S. states pass laws that restrict the rights of transgender people, such as a in North Dakota that restricts transgender health care in the state.
Mulvaney has become a lightning rod for anti-trans sentiment among some conservatives, with many targeting her brand sponsors as a way to express their anger over transgender rights. "The latests fools to employ Dylan Mulvaney is make up company," one Twitter user wrote."Get woke, go broke."Dylan Mulvaney demonstrates her makeover with the help of Maybelline products, which is now sparking a backlash and calls for a boycott against the cosmetics brand.to trend, since Maybelline used Dylan Mulvaney as their sponsor."
Mulvaney, who has 1.8 million followers on Instagram, often features herself promoting products from major brands, such as recent posts where she sports Nike athletic wear and Kate Spade clothing. In the Maybelline promotion, Mulvaney shows herself without makeup and then transformed by eyeshadow, lipstick and more products.
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