McDonald's is acquiring artificial-intelligence startup Dynamic Yield in a $300 million deal.
is acquiring artificial-intelligence startup Dynamic Yield in a $300 million deal.
Chains such as McDonald's, Burger King, and Starbucks are working to better personalize the restaurant experience to convince customers to spend more.On Monday, McDonald's announced it will acquire artificial-intelligence startup Dynamic Yield, a company focused on personalization and decision logic technology. McDonald's spent $300 million on the acquisition, people familiar with the deal told Business Insider.
"With this acquisition, we're expanding both our ability to increase the role technology and data will play in our future and the speed with which we'll be able to implement our vision of creating more personalised experiences for our customers," McDonald's CEO Steve Easterbrook said in a statement.
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